Craig Francis

Craig started his career as an accountant. He worked in progressive mid sized accounting practices then moved to a Big 4 accounting practice to achieve manager roles. A wealth of knowledge and experience was gained from this to allow him the confidence to open his own accounting practice. His practice specialised in providing taxation and business advice to SMEs. He later expanded the business to include investment and superannuation structuring advice.

After running the Chartered Accounting & Investment practice for 10 years, Craig has now focused his energy towards the Debt Management industry. By working with like minded professionals, he has set a goal to change the stigma of Debt and bring Debt Management into mainstream consciousness.

Craig is bringing his accounting and business entrepreneurial skill sets to an niche and burgeoning industry, which can be seen through the various businesses Craig is a director of. Whether this be through offering a caring and friendly debt management service to help clients in difficult financial positions or by providing structured systems and processes to other debt management businesses, Craig has created opportunities and innovative ways of doing business.

Craig is and has been integral to the furthering of the Debt Management industry and this can be seen through the development of dedicated software specific to this industry (Debtware). Although no longer being a part of Debtware, Craig was a key player in building this software which has allowed Debtware to become the preeminent software provider to the industry.

Being the managing director of Lanyana Financial Group, Craig is always looking for ways to further expand the various business units. So if you're a like minded professional keen to get into this industry or feel there maybe opportunities worth exploring by working with Craig and his team, feel free to make contact.